Perhaps you've once thought to slather Greek olive oil onto your hair or skin, or perhaps you have wondered what the ancients did to maintain god and goddess-like beauty.
Let's dive right in and get to the heart of Greek Beauty, "G-Beauty", the next big thing in skincare!
What is in and behind the up-coming skincare 'musts' from the leading Greek skincare brands and specialists? A little of this, and a little of that, in measure, apparently.
“As the holistic wellness concept included beauty, so did it include philosophy.” The particular philosophy that fuels the Greek beauty industry (and the Greek skincare products it produces) is “pan metron ariston,” Lefakinis says. Roughly translated: “All with measure, or rather, nothing in excess. Balance is key.”